NBA Champion and player for the Cleveland Cavaliers, J.R. Smith hosted the first ever Charity Casino Night Gala for his nonprofit, the J.R. Smith Youth Foundation which raised $45,000 to provide athletic, educational and artistic opportunities for youth in need.

DIFTB was honored to provide media strategy — managing public relations efforts for the event, media invites, press releases and securing all radio, video and online coverage of the night.

The swanky black-tie affair was held at Stage 48 in NYC and emceed by TV/radio sportscaster, Tina Cervasio. The evening included a poker tournament, silent auction, raffle, unlimited light bites, an open bar with guests sipping on specialty cocktails curated by Hennessy, and a VIP gifting suite and custom photo booth courtesy of mattress company, Casper.

Tons of celebrities graced the room with special appearances from:

Victor Cruz (NY Giants), Iman Shumpert (Cleveland Cavaliers), Rondae Hollis-Jefferson (Brooklyn Nets), Jaiquawn Jarrett (NY Jets), Ty Lawson (Indiana Pacers), Teyana Taylor (Singer, Actress & Entrepreneur), DJ Clue (Power 105.1)


  • Project Type: Fundraiser Benefit
  • Skills: Public Relations
  • Audience: Major Athletes & Influencers with Big Hearts
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