Tresscove is a one-of-a-kind beauty app, which incorporates makeup tutorials, beauty tips, editorial pieces, and the sale of products in one social network. Gearing up for its official launch, DIFTB helped out with run of show planning, event setup, media invites and public relations for the launch party.
The upscale event was held at Loft227 in NYC’s chic neighborhood of Chelsea where guests got to enjoy a unique evening of beauty and tech. With complimentary live, in-person hair and makeup demos in full force, guests nibbled on hors d’oeuvres, sipped on refreshing cocktails from Figenza Vodka and swayed to tunes spun by a live DJ.
The night capped off with an exclusive look at the Tresscove app and its capabilities as guests ended the night with free goodies from L’Oreal, Mally Beauty and Cargo Cosmetics, with one lucky guest entering our raffle and winning a generous beauty bag filled with the latest in hair products and cosmetics.