DIFTB planned and hosted an exclusive private party for 10 deserving high school teen girls with legendary radio station, HOT 97 in honor of prom season.

Arranging an online contest where contestants had to write-in & tell us why they should be chosen for the Ultimate Prom Experience, radio listeners and online visitors voted for the girls they felt most deserved it.

The top 10 finalists and their guests enjoyed a well-deserved night of partying and pampering. The evening was filled with entertainment from HOT 97’s DJ Megan Ryte, as radio personalities Laura Stylez and Nessa (HOT 97, MTV’s Girl Code) emceed the event and Awkwafina made a surprise appearance. Other guests included Latina Magazine and xoNecole.

Bath & beauty brand, LUSH Fresh Handmade Cosmetics and its brick and mortar location in NYC’s bustling Herald Square neighborhood supplied the pampering, offering endless skin care demos, face demos, bath bomb demos, color readings, and foot treatments. Staff also treated guests to mocktails made from fresh ingredients inspired by LUSH products, while baked goods were donated by local bakery, Vegan Divas.

Later in the evening, the lucky winning girl was announced, copping the grand prize of complimentary limo service, a prom dress, makeup, her hair done by an MTV glam squad and tons of beauty and bath products from LUSH for the ultimate prom experience! Plus, the grand prize winner and runner-up each received two tickets to HOT 97’s sold-out Summer Jam concert.

Media Hits:

  • Project Type: Promotional Contest & Private Party
  • Skills: Marketing, Brand Communications, Event Execution & Run of Show, Public Relations
  • Audience: Tri-State Metro Area
  • Website: http://hot97.com