Everything is BIGGER in Texas…including the hair! 2x Emmy Award-winning celebrity hairstylist Kiyah Wright was invited for the first time ever to be a keynote speaker at MegaFest, a 4-day empowering experience of film screenings, workshop sessions, concerts & more. Led by Bishop T.D. Jakes, celebrities and people from around the world flock to Dallas, TX every year for the annual event.

Wanting to promote and bring a powerful motivating message of what it means to be ‘Unapologetically Beautiful from the Inside Out,’ to the MegaFest audience, DIFTB wanted to bring this inspirational message to life with an interactive pop-up beauty suite & provide two well-deserving attendees facing unique adversities with LIVE life-changing makeovers during the event.

The first of its kind at MegaFest, our integrated pop-up activation was a posh pampering experience allowing attendees to take a load off and get their beauty on. Teaming up with renowned makeup artist, AJ Crimson, the suite serviced hundred of excited beauty enthusiasts with:

• Exclusive sales & discounts on products
• Hair & beauty touch-ups by stylists
• Limited edition swag & giveaways
• Custom & interactive photo booth

  • Project Type: Experiential Marketing
  • Skills: On-site Activation & Digital Campaign
  • Audience: Hair & Beauty Enthusiasts