CAME THRU DRIPPIN turned the NBA tunnel walk into a runway no lockdown could close.

When the pandemic paused the league’s famed concrete catwalk, we reimagined what it means to be fashion forward by making the ritual digital: bringing NBA talent and LANVIN’s Spring collection directly to fans at home.

Shot remotely & transformed into social-first, shoppable content, the campaign celebrated the stylish side of the game while proving that even in quarantine, drip is necessary.

AS NEXT-GEN CREATIVE DIRECTOR @ PAPER

• Creative Development

• Cultural Intelligence

• Talent Integration

• Digital Campaign Ideation

• Bespoke Shoppable Social Assets

Clients: NBA & LANVIN
Creative Director & Concept Design: Courtney-Grace Richardson
Stylist: Calyann Barnett
Talent: Kelly Oubre, Ben Simmons, Jimmy Butler, Tobias Harris & Tyler Herro