NIKE [2019]

ALL FOR 1 began as a proactive pitch to Nike: a belief that people giving back to their communities deserve to be recognized as athletes, too.

Featuring Kicks 4 the City, the campaign connected Nike’s Triple Black Air Force 1 to a nonprofit using sneaker culture as a vehicle for service. By collecting & distributing footwear to people in need, founder Justin Johnson and his volunteers embodied a different kind of athlete: driven by hustle, heart & the determination to move their communities forward.

🏆: PROACTIVE CAMPAIGN PITCH
AS CREATIVE DIRECTOR @ PAPER

• Creative Development

• Cultural Intelligence

• Wardrobe, MUA & Film Script

• Bespoke Social Assets

• 1x Webby Award Honoree

• 1x Gold ADDY

• 1x ADCOLOR Nominee for Ad of the Year

• 1x Gold Davey Award

• 1x Gold MUSE Award

• 1x Silver Telly Award

• 1x Silver Summit Creative Award

Timed to Giving Tuesday, the campaign captured Kicks 4 the City’s victory lap in Chicago as the organization surpassed 100,000 pairs of shoes collected for communities in need nationwide.