NIKE [2019]

ALL FOR 1 began as a self-motivated proactive pitch to Nike: a belief that the people moving their communities forward deserve to be seen as athletes, too.

And because Nike has always been about those who move culture, we expanded that definition in the spirit of promoting its Air Force 1 sneaker by highlighting young Black girls using tech, imagination & sisterhood to build what comes next.

The idea positioned the non-profit, Black Girls CODE as everyday athletes of innovation: girls whose interest in STEM, drive & determination are shaping a future where they are not simply included in tech, but leading it.

🏆: PROACTIVE CAMPAIGN PITCH
AS CREATIVE DIRECTOR @ PAPER

• Creative Development

• Cultural Intelligence

• Wardrobe, MUA & Film Script

• Bespoke Social Assets

• 1x Webby Award Honoree

• 1X Gold ADDY

• 1x ADCOLOR Nominee for Ad of the Year

• 1x Gold Davey Award

• 1x Gold MUSE Award

• 1x Silver Telly Award

• 1x Silver Summit Creative Award

By expanding Nike’s definition of the everyday athlete, ALL FOR 1 beat campaign goals by 156% & helped catalyze Nike’s $1M partnership with Black Girls CODE.