BLACK DON’T CRACK
FOR MEGAN THEE STALLION [2023]

A bespoke social extension to the Black Don’t Crack with Megan Thee Stallion campaign, excitedly took that message to social, creating the #GetRealWithMe trend, a twist on the viral “Get Ready With Me” trend. 

We played off the popular beauty adage, “Black Don’t Crack,” by going beyond the surface: taking things beyond skin deep on TikTok with Black beauty influencers. Garnering thousands of views & positive sentiment, our influencers shared their mental health struggles through the guise of a recorded beauty ritual: creating a space for their loyal followers to lean in & open up, too.

CREATIVE DIRECTOR @ DROGA5

• Creative Development

• Cultural Intelligence

• Brand & Visual Identity

• Logo & Design Direction