#EXPRESSTHANKS brought Taraji P. Henson & American Express together to make workplace appreciation feel more personal, visible & culturally resonant.

A B2B marketing campaign encouraging colleagues to show gratitude for one another, our campaign used Taraji’s warmth, humor & star power to turn a corporate message into something more human: a reminder that recognition should not just be expected in the workplace, but meaningfully expressed.

CREATIVE DIRECTOR @ PAPER

• Talent Strategy & Procurement

• Cultural Intelligence

• Surprise & Delight Marketing

• Experiential Pop Up

• Social & PR Rollout

Client: American Express

Talent: Taraji P. Henson