50 years of Hip Hop.
50 years of fandom.
Welcome to 50 & FOREVER.

Created a timeless music campaign platform, where a year-long activation series immersed the most dedicated Amazon Music fans into ground-breaking moments in Hip Hop, celebrating the genre’s lasting impact on culture.

50 & FOREVER debuted at J. Cole’s annual Dreamville Festival & at North Carolina’s Cameron Arts Museum, touring the country across multiple events featuring Clipse, Rick Ross, Snoop Dogg, The Lox, Mary J. Blige, De La Soul & more.

The platform also showed up nationwide via OOH in high traffic areas like airports & Times Square.

CREATIVE DIRECTOR @ DROGA5

• Creative Development

• Cultural Intelligence

• Brand & Visual Identity

• Logo & Design Direction

👩‍💻: Variety, ESSENCE, Stupid Dope, Ad Age, ADWEEK, The Business of Hip Hop & ABC 11

Client: AMAZON MUSIC