#EXPRESSTHANKS
☕
NATIONAL EMPLOYEE APPRECIATION DAY
💳
#EXPRESSTHANKS
🧋
NATIONAL EMPLOYEE APPRECIATION DAY
🥐
#EXPRESSTHANKS ☕ NATIONAL EMPLOYEE APPRECIATION DAY 💳 #EXPRESSTHANKS 🧋 NATIONAL EMPLOYEE APPRECIATION DAY 🥐
FREE COFFEE.
FULL HEARTS.
FOREVER GRATEFUL.
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Rooted in pay equality, respect & wellbeing, #EXPRESSTHANKS turned recognition from a corporate chore into a meaningful workplace practice: then brought it to life IRL.
Launching on National Employee Appreciation Day & inspired by the spirit of American Express reward programs, our campaign turned the NYC commute into a gratitude stop: a branded pop up café where rush hour commuters received free coffee personally served by Taraji, engaged with her appreciation pep talks & wrote personalized thank you cards to bring back to work. Plus, gift a colleague a complimentary coffee
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CREATIVE DIRECTOR @ PAPER
Talent Strategy & Procurement
Cultural Intelligence
Surprise & Delight Marketing
Experiential Pop Up Concept & Design
Social & PR Rollout
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Client: American Express
Talent: Taraji P. Henson

