Rooted in pay equality, respect & wellbeing, #EXPRESSTHANKS turned recognition from a corporate chore into a meaningful workplace practice: then brought it to life IRL.

Launching on National Employee Appreciation Day & inspired by the spirit of American Express reward programs, our campaign turned the NYC commute into a gratitude stop: a branded pop up café where rush hour commuters received free coffee personally served by Taraji, engaged with her appreciation pep talks & wrote personalized thank you cards to bring back to work. Plus, gift a colleague a complimentary coffee

CREATIVE DIRECTOR @ PAPER

• Talent Strategy & Procurement

• Cultural Intelligence

• Surprise & Delight Marketing

• Experiential Pop Up Concept & Design

• Social & PR Rollout

• CNBC: Here’s What’s Inside Taraji P Henson’s Wallet

• PIX11 News: Taraji’s “Empire” State of Mind

• Business Insider: Taraji P. Henson will fight for pay equality and treating people with respect until she's 'blue in the face'

• ADWEEK: American Express Taps Taraji P. Henson to Spread Message of Employee Appreciation in New B2B Campaign

Client: American Express

Talent: Taraji P. Henson