STRIKE A POSE transformed the launch of HBO Max’s Legendary into a social-first celebration of ballroom culture. With eight living digital covers and a custom judging-scorecard filter, the campaign invited talent and fans alike to pose, serve & step into a category of their own.

• 3.5M+ impressions in an hour

• Overdelivered by 127%

• Helped Legendary debut #1 on HBO Max & renewed for two more seasons

CREATIVE DIRECTOR @ PAPER

• Social-first Series

• Creative Development

• Cultural Intelligence

• Virality Mechanics

Client: HBOMax

Judges: Law Roach, Megan Thee Stallion, Leiomy Maldonado & Jameela Jamil

Talent: Chise, Gravity, Jarrell, Miss Shalae, Packrat, Shy, Destiny West & Jazzul Escada.