😏: The Trick
Convince the world’s #1 bank looking to sponsor the coolest sporting event of the year that the ‘B’ in Cardi B stands for B-A-N-K.

🍬: The Treat
A financial brand asks you to creative direct their annual U.S. Open summer campaign for national TV. Meanwhile, you think to yourself…

“Cardi B.’s ‘Bodak Yellow’ is the #1 song of the summer.”

🤔💡: ACE YOUR MONEY MOVES

While you’re at it, also direct JPMorgan Chase’s supporting VO talent, actress Gabrielle Union.

CREATIVE DIRECTOR @ DROGA5

• Creative Development

• Cultural Intelligence

• Bespoke Social Concepts

• Art Direction

• Graphic & Animation Concepts

• Celeb Engagement & VO Directing

Three months later, Cardi B made $chmoney moves for her first-ever partnership with a bank; headlining Miami Art Basel on behalf of Chase Sapphire. Oh, did I forget to mention that..

…we went viral in the PRESS PRESS PRESS, becoming a significant moment that ended up garnering the most Chase cardmember signs ups by Millennials & Gen Zthat month.

So if Chase didn’t have Cardi B on the brain when they saw her on my moodboards, would this have even been possible…

YAHOO Finance: Cardi B Reveals She Got Paid $1M By 'The Best Bank In America' To Perform For 35 Minutes

As also seen in: PAPER+ RAP UP

Client: CHASE SAPPHIRE x U.S. Open
Motion: BUCK Co.
VO Talent: Gabrielle Union