In NYC, the U.S. Open is never just about the match: it’s a season of status, style & premium access.

For Chase Sapphire, we partnered with New York or Nowhere to launch GOOD SPORT: a retro-inspired capsule collection made for tournament season.

A founder-led film & social campaign turned the drop into a love letter to New York style, Sapphire-level access & the city’s competitive spirit.

By making premium access wearable, GOOD SPORT delivered real-world and digital impact: +177% total online store sales, +64% flagship store visitors, 117K reach across @chasesapphire and 1M+ impressions on @newyorkornowhere.

AS SOCIAL CREATIVE DIRECTOR @ DROGA5

Creative Direction
Premium Partnership Storytelling
Cultural Strategy
Founder Film
Social Launch Campaign

• NEW YORK OR NOWHERE

• CHASE SAPPHIRE

• U.S. OPEN