Do It For The Drive

In 1962, MINI USA– an iconic automaker and longtime champion of women before mainstream embracement – welcomed legendary female rally driver Pat Moss to the Tulip Rally. It was there that Moss, whose mother, father and brother were also accomplished racers, delivered the first victory for MINI. This win was instrumental in helping MINI truly take the rally world by storm, leading to wins at three Monte Carlo Rallies.

For International Women’s Day, Pat Moss and women like her were honored with our “Do It For The Drive” campaign, where we championed her story and other prominent women throughout history while thousands of people shared the influence of prolific women in their lives across social with #DoItForTheDrive.

creative director & writer / Courtney Richardson

director of film / Nicolas Winding Refn

executive producer / Taylor Sollinger

head of brand communications / Steve Ambeau

client / MINI USA