Generational Queens

Introducing, Generational Queens — the first in a series of viral short films from Amazon Music that highlight real-life, nuanced moments of fandom unique to the culture in honor of Hip-Hop’s 50th anniversary.

Generational Queens captures the journey of music discovery and how when Hip-Hop fandom starts at home, it carries on for generations. Viewers see the influence of Queen Latifah’s respect-demanding anthem, U.N.I.T.Y. and how an impromptu trip down memory lane becomes a moment for an entire family to fan out, establishing an even deeper connection to the culture they know and love.

Muse By Clio: Amazon Music Celebrates Hip-Hop's 50th Birthday With Queen Latifah Track

Shots: Amazon Music pays homage to Hip-Hop

Little Black Book: Amazon Music Celebrates 50 Years of Hip-Hop with '50 & Forever' Program

creative director / Courtney Richardson

sr. copywriter / Chris Thomas

sr. art director / Jessica Pester

art director / Paula Leon

executive producer / Sam Morgan

director of film / Fenn O’Meally

client / Amazon Music