SKYY VODKA x BLM for PRIDE

For Pride, Skyy Vodka aimed to center and prioritize Black queer people who need the world more than ever. In addition to supporting The National Black Justice Coalition, Skyy changed their online branded ads for Pride to display a simple, unbranded message: Black Trans Live Matter.  

The non-branded ads directed to organizations dedicated to protecting and defending the human rights of Black transgender people. 

creative direction / Courtney Richardson

graphics / Fred Sands

client / SKYY Vodka

Press

• AdAge: These 12 Brands are Supporting the Black Community with Their PRIDE Campaigns

• Vine Pair: With Parades Cancelled, How Are Liquor Brands Supporting Pride 2020?

• Media Post: Agencies, Brands Roll Out Pride Initiatives for LGBTQ+