SOREL x PAPER ‘Stepping Up To…’

At the height of the pandemic and George Floyd protests, Sorel wanted to launch a disruptive multi-part content series profiling notable Black voices advocating for change, hence ‘Stepping Up To…’ came to life.

From stepping up to impacting their own communities for the better - from petitions and donations to actions in their daily lives - giving a voice to Black changemakers, creatives and activists, the campaign pushed others to inspire, educate, change and unite — garnering over 7.2M+ impressions and 1.3M+ video views.

co-creative directors / Courtney Richardson + Ethan D’Spain

art direction + editing / Annie Bercy

producer / Jordyn Albittron

photography / talent

client / SOREL